And get a much better return on your investment
Exhibition stands often spend over 50% of the year hidden away in a warehouse. Instead of putting your stand into storage between events, why not look to see where else it could carry on spreading your messages to your prospects, customers, colleagues and other stakeholders. Giving you a much better return on your investment in your exhibition solution.
Here's a few suggestions for storing your exhibition stands in plain sight of your target audiences, in between shows.
1. around your organisation
Continue to spread your brand, product and corporate messages to colleagues throughout your organisation, and to visiting customers.
Stands could be placed in:
- Offices
- Meeting rooms
- Receptions
- Canteens
- Showrooms
2. At customers’/distributors’ premises
Keep your brand top of mind and help educate your key customers' salesforces by rotating stands through their depots in:
- Their offices
- Telesales/sales area
- Reception
- Showroom
- Public areas
3. Use as back drops for content creation
Provide a high impact backdrop when creating still and video imagery for:
- Town Halls
- Interviews
- Videos
- Social media
4. COMPANY EVENTS
- Conferences - Place your key messages around the conference venue
- Company parties - Could be used to create themed environments by putting new graphics on your existing frames
5. Sampling
Provide a high impact backdrop for sampling
on customer premises
- Offices
- Foyers
- Canteens
- Rest areas
High traffic public places
- Shopping centres
- Railway stations
- Airports
- Sports venues
- Concerts/events
So next time you have a gap in your exhibition programme. Don't hide it away in a warehouse. Store it in full view of your prospects, customers, colleagues or stakeholders.
For more information on exhibition and event solutions contact Simon Baxter.